Shopware 6

More flexibility. Less complexity. One technology.

Shopware 6 is our answer to an increasingly complex world where connectivity and technology are advancing rapidly – and it becomes all the more important that people remain at the center of these developments.

Clear interface, intuitive navigation, excellent user experience, consistent design: the new administration deliberately avoids complexity, allowing you to focus on what matters most to you: your core business.

The e-commerce platform of the future.

Over the years, we’ve explored various ecommerce platforms, but one that particularly stood out to us for its blend of creativity and technology is – indeed, you guessed it – Shopware.

Generation Shop quickly became one of the first Belgian Business Partners, and we continue to build on this success story.

Shopping Experiences – effortlessly create pages with a story

You don’t need to be a developer to create a compelling, emotional shopping experience. Use the built-in Shopping Experiences to design the layout of your homepage, category pages, product pages, or any content page you can imagine.

Start from a set of template pages or a blank canvas: the choice is yours! Drag and drop text, images, videos, dynamic products, and more. Add, duplicate, delete, save: you’re in full control of your content.

Generation Shop gets you started with a beautiful new webshop, including the most important shopping experiences. We first listen carefully to your story and translate it into pages that unite content and products.

Sales channels – sell in multiple locations from one central system.

Shopware 6 works with convenient sales channels. You manage your data in one place but can then use it in multiple locations. These sales channels can vary in terms of products, language, currency, and more.

For example, you can create a separate webshop for the countries where you sell. Or hold a sale on a different domain featuring a selection of end-of-line products. You can also assemble a range of products that you sell exclusively in your physical store through the connected checkout. Moreover, we can easily showcase your products on Instagram or Google Shopping.

The possibilities are endless, all centrally managed from your Shopware 6.

Rule Builder – write your own smart rules

Shopware already has a lot of intelligence under the hood. But you can take it a step further. With the Rule Builder, flexible rules can be created, managed, and applied, for example, to make prices, Shopping Experiences, or shipping costs available for specific user groups.

The vast majority of e-commerce platforms are limited when it comes to sales channels. Shopware 6, on the other hand, is built with the idea of selling wherever your customers are.

You can set your own rules that customize your shipping, payment, or pricing entirely to suit your business, all without writing a single line of code.

Internationalization – sell easily beyond national borders

From the very beginning, Shopware 6 was built with internationalization in mind. This goes much further than just enabling translations and custom currencies:

  • Everything is tailored to the legal conditions in different countries
  • Rule-based pricing and checkout configurations for various markets
  • Country-specific sales channels
  • Configurable tax calculations

By the way, did you know that you can receive a subsidy of up to €4,500 for internationalizing your webshop thanks to Flanders Investment & Trade?

Plugins & Integrations

Every self-respecting platform is surrounded by a strong community of developers, and Shopware is no different: the Store features themes, integrations, and plugins for all possible functions. When we look at your webshop and your specific needs, we always first send out our explorer: does the plugin already exist? Is there already an integration?

If not – and if it’s a very specific integration or functionality – we can build it ourselves thanks to Shopware’s API-first philosophy.

Shopware 6 can be seamlessly integrated into your existing ecosystem and complex infrastructures. Want to connect your ERP, CMS, accounting system, etc., to Shopware? Thanks to the flexible core of Shopware 6, they can be connected flexibly.

Be sure to check out Integrations & Plugins. We have already built unique connections between Shopware and Exact, Custom Gateway, and Icecat.

Convinced by Shopware 6?

Contact us for an introductory meeting without obligation. We’ll sit around the table, discuss your specific project, and show you how Shopware and Generation Shop fit into it.

Shopware partner with expertise

Generation Shop quickly became one of the first Belgian Business Partners, and we continue to develop this success story.

  • 100% e-commerce
  • Customers at the center
  • Creativity at its best
  • ROI in mind